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PATRICIA YU

PRODUCT DESIGNER

I’m a New York-based designer with expertise in product, interaction, and systems design. Over the past 5 years, I’ve used human-centered design, AI proficiency, and agile methods to create user experiences that empower, delight, and drive business growth.

Previously @ Moody's and Deloitte.

Featured Projects ↓

UX Research Visual Storytelling

Stimulating a smartphone brand growth and understanding key brand switching behavior

E2E Product Development UIUX UX Research Systems Design

Creating a more efficient ordering management experience for engineers

MacBook Pro 16_ - 19.png

Enhancing AI tools to improve complex workflows and increase adoption in finance

E2E Product Development UIUX UX Research Systems Design

UX Research Product Strategy UIUX

Boosting player retention through an improved loyalty program experience

UIUX UX Research

Designing an inclusive autonomous vehicle car-sharing app experience

Featured Extracurriculars ↓

Ways of Working Toolkit

See the brand design I created for a "ways of working" toolkit. This toolkit was designed to help teams better understand each other's working and communication styles, fostering stronger collaboration and teamwork.

StartUp Deloitte Winning Pitches

See my team's pitches for StartUp Deloitte (SUD) 2023 and 2024, where we won 1st and 3rd place. SUD is a national hackathon-style event with a mission to cultivate grassroots innovation and nurture entrepreneurial skills within Deloitte.

Product Strategy UX Research Project Management

Defining vision and
strategy for a digital pharmacy organization

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