PATRICIA YU

I’m a New York-based product designer with experience in research-driven UX design, product strategy and AI innovation. I turn complexity into clarity—making technology more intuitive, efficient, and impactful.

Previously, I transformed AI tools at Moody’s and led agile teams at Deloitte Digital to develop human-centered B2B solutions.

Resume

Email Me

Featured Projects

Enhancing AI tools to improve complex workflows and increase adoption in finance

E2E Product Development UIUX UX Research Systems Design

UX Research Visual Storytelling

Stimulating a smartphone brand growth and understanding key brand switching behavior

E2E Product Development UIUX UX Research Systems Design

Creating a more efficient ordering management experience for engineers

UX Research Product Strategy UIUX

Boosting player retention through an improved loyalty program experience

UIUX UX Research

Designing an inclusive autonomous vehicle car-sharing app experience

Product Strategy UX Research Project Management

Defining vision and
strategy for a digital pharmacy organization

Featured Extracurriculars

Ways of Working Toolkit

See the brand design I created for a "ways of working" toolkit. This toolkit was designed to help teams better understand each other's working and communication styles, fostering stronger collaboration and teamwork.

StartUp Deloitte Winning Pitches

See my team's pitches for StartUp Deloitte (SUD) 2023 and 2024, where we won 1st and 3rd place. SUD is a national hackathon-style event with a mission to cultivate grassroots innovation and nurture entrepreneurial skills within Deloitte.